Strategic Data Advisory
Turn Your Data Into
Decisions You Can Trust.
I help founders and teams move beyond spreadsheets, fix unreliable reporting, and build data systems that scale with their business.
How I Help
Data strategy, reporting and automation for founder-led businesses and growing teams — practical work that makes your numbers reliable and your decisions easier.
Fix Your Reporting
Reports that align with real business goals. Clear KPIs, executive-ready dashboards, and one version of the truth your whole team can rely on.
Structured modelling, semantic layer design, and governance behind the scenes.
Build The Right Foundation
A scalable data structure that grows with your business. Clean integrations, future-proof architecture, and systems your team can depend on.
Warehouse-first architecture, analytics engineering, and performance optimisation.
Automate What Slows You Down
Remove repetitive reporting, implement event tracking correctly, and build systems that update themselves. Your team focuses on decisions, not data wrangling.
Workflow automation, tracking frameworks, attribution systems, and monitoring.
The Method
A structured approach to bringing clarity and reliability to your data architecture.
Understand the Business
Audit what you have, identify where reporting breaks down, and map business outcomes to technical requirements.
Design the Structure
Design a scalable data foundation with a semantic layer, event tracking taxonomy, and integration patterns tailored to your stack.
Build & Implement
Execute the architecture: migrate legacy processes to modern pipelines and deliver dashboards your leadership team actually trusts.
Enable & Evolve
Equip your team to own the new foundation, establish governance frameworks, and continuously optimise as you scale.
For Data & Engineering Teams
I also partner directly with engineering teams to build advanced, scalable data infrastructure.
Modern Data Warehouse
Scalable storage solutions built on BigQuery or other platforms for enterprise analytics.
BI Semantic Layer
Unified business logic layer ensuring consistent metrics across all downstream reporting tools.
Cloud Cost Optimisation
Query optimisation and architectural restructuring to reduce variable computing spend.
Enterprise Governance
Role-based access controls, data cataloguing, and comprehensive policy enforcement.
Event Tracking & Engineering
Custom telemetry implementation mapping user behaviour to structured, actionable events.
System Observability
Automated anomaly detection and pipeline monitoring ensuring data freshness and validity.
Ready to
Build Better?
Whether it's unreliable reports, unclear metrics, or systems that can't keep up, tell me what's not working and we'll map out a clear path forward.